Source: BofA, Merrill Lynch
From the perspective of unit shipments, last year (trailing twelve months or TTM) shipments of smartphones were 158.9mn, up 6% YoY, a sharp deceleration from the 22% growth in 2008. However we attribute this to the macro weakness.
Nokia slightly lost share, down from 40% in 2008 to 39% in 2009e and down big from 49% in 2007. RIM was a distant second player, with market share up from 10% to 16% to 20% between 2007, 2008 and 2009.
Apple’s shipments surged by 78% YoY, with share of total market growing to 13% from 9% in 2008 and a negligible 3% in 2007, the first year of iPhone launch.
HTC and Samsung were other vendors in the top 5, with low to mid single digit market shares while growing shipments at a healthy 10% – 20% YoY pace.
